2000 Supreme Gucci White Box Logo Tee
In 2000 Supreme released their signature box logo tee design with a specific reference to Italian high end fashion brand Gucci. The red green and beige color utilization is a direct reference to the famous Italian brand. The design can be interpreted in multiple ways - it can be seen as a sign of paying homage to the fashion conglomerates however considering Supreme’s status as a pure skate cult brand with a rebellious nature and “fuck you we do what we want” slogan ideology - this design is much rather interpreted as a tongue in cheek mocking of the fashion world. This wasn’t the first time Supreme used a luxury brand’s signature style for their box logo tee design - only three years prior in 1997 Supreme used the Burberry nova checkered pattern on a box logo tee and three years later in the same year as this Gucci Box Logo they also copied the famous Louis Vuitton monogram - which they were almost sued for by LV after receiving a cease and desist. There have been speculations about a possible official collaboration with Gucci however nothing has been officially confirmed yet.