In 2018 DUKESARCHIVE held a Pop Up Store in the heart of Paris. The three-day event presented a selection of rare Supreme pieces. Paris is known as one of the best cities in the world for fashion. The Pop Up event was held on the Rue De Beaumarché. This marked the first-ever Pop Up Store held by DUKESARCHIVE.
When we opened in Paris, we opened in the Marais. And when we opened in London, it was in Soho. These aren't, like, edgy places. These are places where people - and young people - hang out.
James Jebbia, Founder Supreme