BBC ICE CREAM
Billionaire Boys Club is a clothing, accessories and lifestyle brand founded by Pharell Williams and Nigo in 2003. The brand has a handful of sub-labels, the most famous one being ICE CREAM.
The brand is founded by Nigo, the founder of BAPE and Pharrell Williams.
Both individuals each extremely influential in their respective spaces worked together to create Billionaire Boys Club in 2003. This formed an important era in streetwear and music. Until this day both Pharrell and Nigo's influence is still visible. Pharrell has an impressive catalogue of musical prestations and brand collabs while Nigo has maintained his touch on the new developments in music and fashion.
In March 2022 Nigo dropped an album with impressive names such as A$AP Rocky, Lil Uzi Vert, Tyler The Creator, Pusha T and many more.