Air Jordan is a label of sneakers and apparell by basketball legend Michael Jordan under the brand Nike. Michael Jordan is the most important Athlete Nike ever signed. In 1984 "MJ" was drafted into the NBA and signed with Nike. "His Airness" quickly grew into a global phenomenon and is generally perceived as the greatest basketball player of all time. Air Jordan was founded in 1984 during Jordans rookie season. The "Jordan 1" came out in March 1985. Because the colours of this shoe did not fit the NBA uniform protocol, the NBA fined Michael Jordan $5.000 per game. Confident in their product, Nike decided to have Jordan continue to wear the shoe and pay all the fines until the NBA allowed the shoe to be worn on the court. Today, Jordan and Nike are the most popular brands within the footwear industry. Retro releases and collaborations with influential figures such as Travis Scott, J Balvin and Virgil Abloh have further established the brand as one of the most relevant brands in the sneaker industry.