YEEZY

Kanye Omari West is American rapper, record producer, entrepreneur, and fashion designer born in 1977.

Kanye is widely regarded as one of the greatest and most influential Artists of all time. Besides his Legendary musical impact, West is known for his influence and impact on fashion and modern day culture as a whole. In 2007 Kanye West debuted his first collaboration shoe with BAPE. Utilising the Bapesta silhouette the "A Bathing Ape College Dropout Bapesta" was released. However, his first real brand collaboration where he designed the silhouette came in 2009 where Kanye West announced his upcoming shoe with Louis Vuitton. This was a big moment in both music and fashion culture. In that same year Nike announced their partnership with Kanye West resulting in the iconic "Kanye West Air Yeezy". In 2012 Kanye West became the first ever non-athlete to be given a shoe deal with Nike, paving the way for many Artists in the future. After a fall out with Nike due to issues revolving around royalties and creative freedom, Kanye West started his journey with Adidas in 2013. Nike was dominating the sneaker industry in every way during this time. In 2015 Kanye debuted Yeezy Season 1 leading to a series of Yeezy Seasons in the coming years. One of the sneakers released was the Yeezy Boost with boost technology. This sneaker would turn the entire sneaker scene upside down - until this day Kanye West still works with Adidas and is resposible for turning Yeezy into a multi billion dollar brand. In 2021 Forbes reported Ye's net worth at $7 billion dollars. Kanye West arrival at Adidas and the creative freedom he was given helped Adidas maintain its worldwide fame and success.