In 2012, Supreme worked together with Kate Moss for an iconic photo t-shirt.
After previously being featured on the NYC 10th anniversary tee, a 2006 Kate Kiss t-shirt and the 2008 Daikanyama 10th anniversary in a collaboration with KAWS Originafake the British model was finally introduced as the face for the 2012 photo t-shirt campaign. On the famous image, Kate is seen wearing a custom made red on white box logo t-shirt with a leopard printed fur coat. With the signature cold stare down the camera and a cigarette casually burning in her right hand this image is one of the most recognisable out of all the photo t-shirts.
The pictures were shot by British photographer Alasdair McLellan’s.
This was the first time ever a topmodel was featured on a photo t-shirt.