Illegal Business Controls America
On may 8th 2003, Igor Kotlyar was arrested by the FBI on a 51-count indictment involving conspiracy and wire and mail fraud.
During the arrest, the fraudulent stock broker was coincidentally wearing a Supreme box logo tee. Supreme used the image on a t-shirt and added the words “Illegal Business Controls America” on the back. This t-shirt sparked controversy and speaks to the anti corporate, rebellious identity of the new york skate brand.
Four years later Supreme used the same phrase on a Zip Up Hoodie design.
Supreme turned a potentially damaging incident around and made it into an iconic piece of museum worthy streetwear.