In 2000, Supreme used Louis Vuittons famous monogram as inspiration for their heavily inspired box logo. This design features similar colour ways and designs taken from the original LV monogram.
The typical “LV” has been replaced by their own “S”. The use of this monogram can be viewed as a tribute and symbol of paying homage to the prosperous French luxury brand. However, with Supreme’s very anti corporate and politically conscious identity and famous “fuck you, we do what we want” slogan.
This piece can easily be interpretative as a form of protest and mockery towards the luxury brand.
Almost directly after it being released Louis Vuitton filed a cease and desist against Supreme and urged them to withdraw all pieces from the collection. This lead to Supreme taking back all of the non sold pieces and cancelling the release. 17 years after filling a lawsuit, Louis Vuitton approached Supreme for an exclusive summer collaboration making Supreme the first ever brand of its kind appearing on the high end runway.
The current state of fashion wherein the blurring line between high end fashion and streetwear are virtually non-existent had its symbolic inception with this specific 22 year old piece.
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