In 2011, Supreme opened its first european store in London, UK.
This London store happening featured a traditional opening store box logo.
For this occasion, the box logo featured the Union Jack which combines all the English, Irish and Scottish stripes in one flag.
This store opening formed the breeding ground for a new European based culture around streetwear and sneakers.
More people interacted with Supreme aswell as other brands laying in the same field of interest.
Without the London Supreme store we might not have seen the same expansion and growth in global interest that Supreme is known for today.
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