AIR JORDAN 4 RETRO PSG PARIS SAINT-GERMAIN
Jordan 4 Retro PSG Paris Saint-germain
In 2020 the Jordan brand worked together with the world famous football club Paris-Saint Germain. This rather unorthodox collaboration resulted in a contrasting design with a Basketball silhouette inspired by the Football clubs colourways featuring PSG branding on the rear end of the sneaker. The Paris based football club was acquired in 2011 by a Qatar Sports Investments and has since then seen a steady rise in popularity assembling superstar teams and multiple titles as a result. Paris Saint-germain has grown its brand beyond the limits of the football industry and has grown into a global brand.