{"product_id":"2000-supreme-gucci-grey-box-logo-tee-1","title":"2000 Supreme Gucci Grey Box Logo Tee","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIn 2000 Supreme released their signature box logo tee design with a specific reference to Italian high end fashion brand Gucci. The red green and beige color utilization is a direct reference to the famous Italian brand. The design can be interpreted in multiple ways - it can be seen as a sign of paying homage to the fashion conglomerates however considering Supreme’s status as a pure skate cult brand with a rebellious nature and “fuck you we do what we want” slogan ideology - this design is much rather interpreted as a tongue in cheek mocking of the fashion world. This wasn’t the first time Supreme used a luxury brand’s signature style for their box logo tee design - only three years prior in 1997 Supreme used the Burberry nova checkered pattern on a box logo tee and three years later in the same year as this Gucci Box Logo they also copied the famous Louis Vuitton monogram - which they were almost sued for by LV after receiving a cease and desist. There have been speculations about a possible official collaboration with Gucci however nothing has been officially confirmed yet.\u003c\/span\u003e\u003c\/p\u003e","brand":"SUPREME","offers":[{"title":"LARGE \/ GREY \/ 2000","offer_id":54171991572813,"sku":null,"price":3479.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/6680\/1796\/files\/IMG_2796-Photoroom.png?v=1782740506","url":"https:\/\/dukesarchive.com\/en-us\/products\/2000-supreme-gucci-grey-box-logo-tee-1","provider":"DUKESARCHIVE","version":"1.0","type":"link"}